Introduction to AI: Foundations, Tools, and Opportunities

Artificial Intelligence (AI) is no longer just for large tech companies — it’s a powerful, practical tool that small businesses can use today. This engaging and accessible webinar demystifies AI and shows entrepreneurs how it can serve as a true “force multiplier,” helping small teams operate like much larger organizations.

From machine learning and computer vision to generative AI tools like ChatGPT and Microsoft Copilot, you’ll explore how AI is transforming industries, including retail, healthcare, agriculture, manufacturing, and transportation. More importantly, you’ll discover how these technologies can be applied to customer service, marketing, operations, data analysis, and workflow automation within your own business.

This session also addresses real-world concerns around AI bias, security, ethics, and data privacy — equipping you to adopt AI responsibly and strategically. Whether you’re an AI novice or ready to experiment with advanced tools, you’ll walk away with practical knowledge and clear next steps.

What You’ll Learn:

• The difference between AI and automation — and why it matters
• How machine learning, deep learning, and generative AI work in simple terms
• Real-world business use cases for AI across multiple industries
• How to use prompt engineering to get better results from tools like ChatGPT
• The role of data in AI accuracy, fairness, and performance
• How to evaluate AI tools (no-code vs. code-based solutions)
• Key risks including bias, hallucinations, and security concerns — and how to mitigate them
• How to start small and implement AI for immediate business impact